| 翻訳と辞書 |
| Signature Creative ： ウィキペディア英語版 |
Signature Creative
Signature Creative Inc (Signature CreativeTM) is a Los Angeles-based digital and creative agency founded in 2004 by John Gheur and singer/musician Poe. The agency has a broad base of regional, national and international clients and is able to integrate design and strategy for online (digital), print, and video with new media and mobile technologies.〔Collaboration with The Sexton Co. http://www.sextonco.com/team/signature_creative Accessed June 12, 2013.〕 In addition to traditional graphic design, they develop mobile apps, brands, cross-platform marketing and promotion, ecommerce, and social media platforms for both personal and commercial application.〔''How Are Namco and Signature Creative Using Alljoyn,'' Qualcomm website. https://developer.qualcomm.com/blog/how-are-namco-bandai-and-signature-creative-using-alljoyn Accessed June 12, 2013.〕〔Signature Creative apps list from Qualcomm website. https://developer.qualcomm.com/showcase/raffle Accessed June 12, 2013.〕〔(Accessed June 12, 2013. )〕 Initially focused on youth and entertainment, Signature Creative now services a broad range of clients that includes, technology, fashion, food, health, lifestyle and non-profit.〔Signature Creative client projects. http://www.signaturecreative.com Accessed June 12, 2013.〕 Among notable clients are Qualcomm, Paramount Pictures, Lionsgate, Mattel, Jack Daniel's, PepsiCo, and Disney.〔Signature Creative at Uplinq Conference 2012, San Diego. https://www.uplinq.com/2012/my-uplinq/1250/view Accessed June 12, 2013.〕〔Signature Creative Services and Client Projects. http://www.signaturecreative.com/#url=http%3A//www.signaturecreative.com/services Accessed June 12, 2013.〕
==History==
Prior to co-founding Signature Creative, John Gheur served as executive creative director at DNA Studios from 1999 - 2004,〔''Eyeblaster Award Honors Rich Media Use''. iMedia Connection. October 07, 2002. http://www.imediaconnection.com/content/909.imc Accessed June 14, 2013〕 guiding the studio’s growth from a small boutique agency to one of the top 50 agencies in the world.〔''Top 100 Interactive Agencies 2002.'' Advertising Age (Ad Age)Magazine. May 24, 2002. http://adage.com/article/datacenter/top-100-interactive-agencies-2002-ed/106661/. Accessed June 12, 2013.〕 Earlier, he worked with Paramount Television as director of client services for Air Creative.〔''Colby Acquires Air Creative, Inherits Paramount TV'', Angela Dawson. ADWEEK.January 10, 2000 http://www.adweek.com/news/advertising/colby-acquires-air-creative-inherits-paramount-tv-36998 Accessed June 15, 2013〕 Gheur recognized the need to harness the growing popularity of developing technologies and social media platforms to traditional advertising and branding campaigns; and he launched Signature Creative in 2004 to create an agency that incubated virtual worlds, augmented reality and mobile applications for clients alongside creative branding, design and new media marketing strategies.
Co-founder Poe was in the forefront of online, interactive communication with fans that preempted modern social networking platforms. Her online power was referred to as “unheard of and pretty phenomenal” by Nikki Sleight, Atlantic Records Senior VP of New Media.〔Victoria, Laura. ''One Named Wonder Poe Sings the Web’s Praises'' Web Magazine.(Sleight: ''“I remember tracking the digital activity at one of Poe’s theatre shows in 1996 and it turned out that 1755 of the people coming to her show had actually communicated with her online one-on-one which was unheard of and pretty phenomenal."'') September 1997.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Signature Creative」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|